Principal's Message

This welcome email is clean and readable. And most importantly, there’s one clear call to action at the top of the message: Watch the video now. By focusing on this one CTA, InVision ensures that readers aren’t overwhelmed by offers and upsells. Since InVision is a SaaS product with many features, it’s crucial that users understand the product as soon as possible. This could be why the company focuses on tutorials in its welcome email.